President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
LET'S DO THIS
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Small Talk Networking

Small Talk Networking is one of those essential life skills that everybody needs to learn. There are many different networking strategies and you should learn which ones suit you best, but there is one thing that applies to all of them; they all require small talk. The old-fashioned idea of "if you can talk, you can market" has given way to "if you can talk, you can network". Today, it's more important than ever that you learn the art of small talk.

What are small talk opportunities? These are the topics and subjects that people are willing to talk about in social situations. You can take this as the perfect medium to test the waters of a new relationship or company. The reason why this works so well for networking is because the lines of communication have been opened up naturally.

If you've never been involved in networking before, you may not be quite sure what to expect. Small talk can be a bit nerve wracking at first, as you don't want to look stupid by trying to initiate the conversation in a normal way. Small talk, in fact, can be one of the most powerful ways to build your personal and professional relationships, especially in business networking.

At first, start small talk. You will want to find out what people are talking about and how they are thinking. If there are certain things about your business or your company that interests someone, make note of them and include it in your conversation. It might even be helpful to follow up with these people afterwards. This way, you both get something out of the interaction.

Of course, keep it short and sweet. Don't try to impress anyone by talking for hours about business. This is definitely not the way to go. Even though it may be fun to talk about your products or services, try to keep the conversation light and friendly. Even if you can't necessarily agree on everything, keeping the conversations positive will help you get a lot more done during those few hours.

When you do talk, try to think about the other people you are networking with as well. Don't be afraid to compliment others on their skills and their appearances. At the same time, you should also not shy away from pointing out people who may be better than you or worse than you. Either way, this will be a great addition to your network.

Of course, this doesn't mean that you shouldn't be complimented in return. In fact, it's probably best if you never do give someone a compliment. The best way to put it is that small talk should only take place when there is no pressure or when the other person is not interested in reciprocating. In other words, if you are talking to a group of friends, you shouldn't talk over everyone else, and you should definitely avoid asking someone out unless they have an immediate answer for you.

Now that you understand networking and small talk, it's likely that you have a better idea of what goes into the process. It's important that you stay aware of your actions so that you don't say something offensive or make an unwanted advance. In general, you should never take any business networking seriously if you don't intend to build a long-term relationship. If you do intend to go the networking route, try to pick someone who has a similar level of interest in your own business and that can be a good business contact as well.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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